Ashley Joy

Art Direction | Set Design

For Ashley Joy’s 6 new perfumes, I created 6 different concepts based on the image the brand created for each perfume. The shooting had placed in Prince Islands in a beautiful garden. 

Concept 1: Harmony

For Harmony, the feelings are romantic and nostalgic. It has a floral fragrance, so the concept revolves around it. A story of a woman who has a kind soul, and an amazing smell. 

Concept 2: Delight

Delight reminds us of summer that spent on the country side, with books and fresh fruits. 

Concept 3: Desire

Desire is for everyone, and it is their story. The main idea of the concept was the fragrance makes them desire each other more by reminding them their good, romantic times. They are powerful in their desire for each other. 

Concept 4: Alpha

It is the smell of an alpha male. Hard, mysterious, cool. All eyes on him, all the time.

Concept 5: Love

Love is a story of a woman that finds love in herself. She does not afraid to be alone, she is strong in her presence.  

Concept 6: No10

No:10 is the smell of sea. Its fragrance wraps around him like waves, that what makes him attractive. 

Credits:

Photographer: Burak Bulut Yildirim

Videographer: Suleyman Dogankaya

Art Director & Set Designer: Meryem Aydin

Styling: Aslı Şen

Hair & Makeup: Kubra

Retouch: Kadri Cetin

Models: Anastasia & Rafet

Assistant: Simge Mennik

Client: Ashley Joy

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